Every year, the Power Unit Youth Organization hosts an outdoor festival showcasing Asian street food vendors and local talent in the style of night markets frequently found across Asia. This project aims to rebrand the identity for this event to better capture the vibrancy of Eastern culture with a more dynamic design.
With the use of whimsical illustrations, a simple colour scheme, and bold typography, Night It Up!'s identity aims to draw people to the core of what fuels night markets—the delicious and speedy street snacks representative of Asia. This playful brand is easily adapted across a wide variety of marketing materials, making it reachable to audiences of all ages.